What Every Local Business Should Know About Paid Ads Before Spending a Dime
Before you boost a post or run a Google ad, here are a few foundational things every local business should know to make your investment count.
Paid advertising can be powerful — but only if you approach it strategically. Here are key tips to know before diving in:
Know Your Goal
Are you trying to get more calls, website visits, or appointment bookings? Define your goal first. The ad platform you choose should align with that outcome.Target Locally
Don’t waste budget reaching people 100 miles away. Use geo-targeting to zero in on the specific towns or neighborhoods you serve.Have a Landing Page Ready
Sending people to your homepage isn’t always best. Create a simple, focused page just for the ad campaign. It should clearly state your offer, have a call-to-action, and be easy to navigate.
Bonus Tip: Always track your results. Even a simple breakdown of clicks, leads, and cost can help you refine and improve future campaigns.
